PROFESSIONAL SUMMARY
Multiple Emmy award-winning communications expert with more than 20 years of executive-level public relations and marketing experience. Trusted and dynamic communications adviser and speechwriter for high-level executives and senior leadership teams. Industry leader who excels at developing, executing, and evaluating integrated communications strategies.
EXPERIENCE
Arizona Department of Health Services
Marketing Director, Aug. 2020 - Aug. 2023
Communications Director, Aug. 2018 - Aug. 2020
Public Health Communications Director, Feb. 2013 - July 2018
Served on the senior leadership team and provided expert consultation about communications and marketing strategies for the director, senior staff, the Governor’s communications team, as well as other state agencies
Led the Arizona Emergency Operations Joint Information Center during the COVID-19 Pandemic
Led the development, implementation, and evaluation of multiple statewide marketing campaigns
Managed contracts with six advertising agencies, the Phoenix Suns, the Arizona Diamondbacks and the Arizona Cardinals
Ghostwrote internal and external communications for the director
Supervised 7 staff including the public information team, social media team, and website developers
Managed $11 million budget
New Mexico Department of Health
Communications Director, Dec. 2009 - Feb. 2013
Deputy Communications Director, Dec. 2004 - Dec 2009
Public Relations Director, Nov. 2001 - Dec. 2004
Served as senior public relations counsel to the Secretary of Health, the Office of the Governor, the Office of the Lieutenant Governor, and the senior management team
Directed all public relations and marketing activities for the largest state agency in New Mexico
Wrote speeches and talking points for the Secretary of Health and senior management team
Served as public information officer with state, regional, national, and international media
Planned and executed all statewide public relations and marketing initiatives
Wrote and distributed news releases and news feature stories to statewide media
Served as public information officer for 12 locations statewide, including three hospitals
Managed in-house video and audio production studio
Developed and implemented an agency-wide reorganization plan that led to a 40 percent increase in proactive stories covered by statewide media
Produced and edited audio and video public service announcements and TV commercials
Wrote a weekly feature news column that was published by 16 New Mexico newspapers
New Mexico State University
Media Relations Manager, May 2000 - Oct. 2001
Served as public relations adviser to several university departments including the University Museum, Department of English, and the University Library
Served as spokesperson to local, state, and regional media
Wrote news releases that promoted university events, activities, and staff
Office of Border Health
Public Relations Manager, March 1997 - May 2000\
Researched and wrote testimony for the director and senior staff that was presented to the United States Senate and the New Mexico State Legislature
Managed all public relations and marketing activities in New Mexico and southern Texas
Served as public relations adviser to the Border Health Office Director and nine Border Health Commissioners that were appointed by the President of the United States
QUALIFICATIONS
Excellent relationships with national and local media
Extensive experience with Lean Continuous Quality Improvement process
Professional photography
Expert user of Adobe Creative Suite and Microsoft Office on Apple and PC platforms
Expertise using Google Analytics and Facebook Insights to analyze social media reach and performance
EDUCATION
Bachelor of Arts in Journalism and Mass Communication, New Mexico State University, August 2001
Master of Arts in Communications , Johns Hopkins University, Current Student
AWARDS
Emmy in the Health and Medical category for the short film Milestones
Emmy in the TV Commercial Single Spot category for The Run
Best in Show: The DeNoble Files
National Campaign Gold Award: The DeNoble Files
National Campaign Silver Award: Cause and Effect
Best Video Series: The DeNoble Files
TV Gold Awards: It Matters, Slab
TV Silver Awards: Grave, Gurney
Integrated Campaign Gold Award: The DeNoble Files
Online Video Silver Award: Secondhand Smoke
Award of Merit: Voyage Trekkers